1. Public Opinion Monitoring and Management System: The public opinion monitoring and management system serves as the institutional guarantee for the company to carry out public opinion-related work. Its design and operating mechanism are formulated in accordance with the Public Opinion Management System. A search shows that only 6 listed companies on the Shanghai Stock Exchange have disclosed their Public Opinion Management System, while none were found on the Shenzhen Stock Exchange. Details of the 6 documents from the Shanghai Stock Exchange are as follows:

2. Organizational Guarantee Mechanism

Meanwhile, public opinion monitoring professionals (certified or assistant-level) shall be assigned to conduct daily online public opinion monitoring, sort out public opinion information on a daily or weekly basis, provide regular public opinion monitoring and analysis reports, and offer timely feedback. In addition, public opinion security shall be integrated into the company’s overall publicity work, and relevant efforts shall be properly conducted and sustained in the long run.

3. Technical Support Mechanism

4. Daily Work Mechanism

The Internet allows everyone to become an information publisher without prior review, which is precisely why public opinion monitoring for listed companies is so complex in reality.

In addition, it is recommended to notify employees in advance who operate corporate websites, BBS forums, blogs, podcasts, or other interactive accounts, strengthen publicity, and prevent employees from releasing inappropriate information.