Complete Process of Whole-Network Brand Management (Closed-Loop)

Combined with Internet marketing scenarios, six core modules have been sorted out, covering the entire chain from strategy to execution, monitoring to optimization, and meeting the needs of whole-network brand management.

Core Actions: Conduct comprehensive research on industry trends, competing brands, and target user profiles, and diagnose the brand's current online presence, image consistency, reputation status, and existing problems.
Objective: Gain a thorough understanding of the brand's foundation, identify a differentiated market positioning, and provide data support for follow-up strategies.

Core Actions: Refine brand core values, slogans and differentiated positioning, establish a unified Visual Identity System (VI) and communication messaging system, and standardize brand image standards across all platforms.
Objective: Clarify "who we are" and "what value we deliver", ensuring a unified and recognizable brand image across the entire network.

Core Actions: Develop annual/quarterly communication plans, design a multi-channel content matrix including short videos, social platforms, search engines, industry media, etc., produce brand content tailored to each platform, and implement scheduled releases in a structured manner.
Objective: Achieve precise reach of brand messages to target users, and enhance brand awareness and influence.

Core Actions: Monitor brand-related developments across the entire network 24/7, track public reputation, user feedback and competitor trends in real time, standardize the operation of brand accounts on all platforms, and maintain consistent brand image.
Objective: Grasp brand buzz in a timely manner, respond to user needs promptly, and prevent potential risks.

Core Actions: Establish a risk classification and rapid early warning mechanism, conduct quick analysis and graded response to negative public opinion, formulate crisis public relations plans, handle public opinion incidents in a timely manner and repair brand reputation.
Objective: Minimize the impact of crises and safeguard the brand's trust moat.

Core Actions: Regularly generate multi-dimensional data reports, evaluate brand communication effectiveness, brand health and ROI, review strategy implementation, and optimize communication content, channels and management processes.
Objective: Form a closed loop of "monitoring – evaluation – optimization" to drive the continuous growth of brand value.

Whole Network Public Opinion Monitoring

Platform Introduction: A big data platform integrating data mining, information processing, early warning push, in-depth analysis and reporting services, collecting more than 50 million pieces of online information daily.
Monitoring Scope: Comprehensive omnichannel monitoring across the entire internet, including PC-based online media, social platforms (forums, Tieba, blogs, Weibo, etc.), news clients, WeChat Official Accounts, QQ groups, search engines, and other digital channels.
Service Content: Regular monitoring reports are sent to subscribed email addresses daily or weekly, with timely notifications of any public opinion incidents.

Omnimedia Public Relations - Media Relations Management

Omnimedia Public Relations — Mainstream Media Maintenance

Maintenance of tiered communication channels among mainstream financial media

Omnimedia Public Relations - Media Relations Management

Adopt differentiated working strategies for media professionals based on their positions and the influence of their affiliated media outlets.