Souwai (SEOWHY), founded by Fu Wei, enjoys a strong reputation in the industry and focuses on SEO training and related services. Its SEO video tutorials are very suitable for beginners and students with zero SEO basics.

About Fu Wei (Founder of Souwai):

 

He graduated from the Department of Mathematics at Shandong University and pursued postgraduate studies in Nonlinear Social Networks at Beijing Normal University. In 2007, he founded Souwai (seowhy.com), which ranked among the top three for the keyword “SEO” on search engines including Baidu and Google for nearly six years. The unique SEO operation and management system he created has trained over 20,000 students, many of whom have benefited greatly, and more than a hundred students have joined the 300,000 Club. The guided assignment method pioneered by Souwai SEO Training is widely recognized and praised by students.

 

Notes for watching Souwai SEO video tutorials:

 

1. You can watch in full screen; press the ESC key to minimize the screen.

 

2. This page contains a large amount of text content for selective reading.

 

The SEO video tutorial consists of 7 lessons as follows:

 

Lesson 1: Basic Principles of Search Engines and Local Server Environment Setup

 

The first lesson of Souwai’s SEO video tutorial mainly explains the basic principles of search engines and local environment setup.

 

Basic principles of search engine crawling: Search engine spiders discover numerous website link information across the Internet, then crawl and index the pages. High-quality content is further extracted and organized to build an index database; the searcher then generates snapshot rankings based on the query keywords entered by users.

 

The basic path of search engine spider crawling is guided by links, so the website link structure is extremely important. The core rule of website SEO link optimization is to allow spiders to crawl all pages through the shortest possible paths.

 

 

There are many tools for local environment setup, such as PHPnow, XAMPP, APMserv, DedeAMPZ, etc. I personally recommend XAMPP, which I have used for years with great stability. It is fully capable of building local website environments for both beginner and advanced users. XAMPP also makes site operations very simple!

 

For every SEO practitioner, building one or more local websites is a great way to practice SEO optimization. Local SEO testing does not affect actual search rankings but allows for basic SEO operations and practice.

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