Public Security Ideological Public Opinion Analysis Report: How to Analyze Enterprise Ideological Trends, Risk Prevention, Control and Countermeasures

1. Continuously improve the mechanism for collecting and analyzing public opinion information in the ideological field, promptly grasp social public opinion dynamics, and identify and address tendentious and emerging issues in a timely manner.

2. Establish and improve information notification and coordination systems, and promptly notify the theoretical, press, publishing and literary circles of key situations and issues requiring attention in the ideological field.

3. Establish and improve internal management and supervision mechanisms, including systems for rewarding excellence and punishing misconduct, press review, regular press meetings, and regular theoretical meetings.

4. Strengthen position development. Earnestly implement macro policies of the State Council and local governments on the development of publicity and cultural undertakings, further increase investment, expand financing channels, and provide strong financial support for ideological position construction, theoretical research, talent training, classic creation and career development.

5. Adhere to taking the lead in setting an example, and further strengthen leadership and management over key areas and key links in the ideological field.

Risks Facing China’s Ideology:

1. Cultural infiltration by Western hostile forces threatens China’s ideological security.

2. Various social trends of thought affect the authoritative recognition of China’s mainstream ideology.

3. The drastic changes in the Soviet Union and Eastern Europe have weakened the belief in China’s mainstream ideology.

4. The theme of development and the goal of modernization have eased the confrontation between ideologies.

5. Diversified values have impacted China’s mainstream ideology.

6. Digital information has posed challenges to the control capacity of China’s ideology.

Other answer: Continuously improve the mechanism for collecting and analyzing public opinion information in the ideological field, promptly grasp social public opinion dynamics, and identify and address tendentious and emerging issues in a timely manner. Establish and improve information notification and coordination systems, and promptly notify the theoretical, press, publishing and literary circles of key situations and issues requiring attention in the ideological field.

Establish and improve internal management and supervision mechanisms, including systems for rewarding excellence and punishing misconduct, press review, regular press meetings, and regular theoretical meetings. Strengthen position development. Earnestly implement macro policies of the State Council and local governments on the development of publicity and cultural undertakings, further increase investment, expand financing channels, and provide strong financial support for ideological position construction, theoretical research, talent training, classic creation and career development. Adhere to taking the lead in setting an example, and further strengthen leadership and management over key areas and key links in the ideological field.

As the Party department in charge of ideology, the Publicity Department should earnestly perform its duties, strengthen the macro-management of news and program broadcasting of key media, improve systems such as internet management, regular press meetings and press review, and exercise unified management, guidance and coordination over press conferences, revision and expansion of mainstream media, establishment of current affairs channels, channel integration, excellent news selection and news coverage of major events.

Public Security Ideological Public Opinion Analysis Report: What is Public Opinion Analysis? – iAsk Knowledge

I don’t know much about this either, but I know a professional public opinion monitoring company: n-Cube. There is also a lot of knowledge about online public opinion on their official website, which you can refer to.

Other answer: It is the process of summarizing, classifying, statistically analyzing current events and hot topics, and drawing conclusions. After an incident occurs, the public learns the facts through various channels, followed by a flood of comments—supportive or opposing, rational or emotional, active or indifferent. When a view gains wide recognition, public opinion can even significantly influence the direction of the incident. If valuable insights can be extracted from such public opinion, sound decisions can be made. Public opinion analysis serves as a compass.

Public Security Ideological Public Opinion Analysis Report: How to Conduct Effective Public Opinion Guidance in the Ideological Field

How to Conduct Effective Public Opinion Guidance in the Ideological Field
Online public opinion incidents are highly random and accidental, so an efficient and sensitive emergency mechanism for public opinion guidance must be established to strive for the initiative and take the first move.
First, establish a rapid and efficient emergency publicity mechanism. Avoid the tendency of “emphasizing emergency response while neglecting publicity”, and ensure that publicity work for emergencies is reported, managed and implemented by dedicated personnel. Formulate emergency response plans for coordinated news coverage, media guidance, press releases and on-site interview management of emergencies, and set up strategies and procedures for press handling.

Second, establish a rapid and efficient information communication mechanism. Enterprises should build a Duoweisite public opinion data analysis platform and public opinion warning system, and strengthen information reporting. Responsible regions and departments must report immediately in accordance with the “first-time principle”, without covering up or concealing the truth, and continuously report relevant information during emergency response. Strengthen information communication: regions and departments where incidents occur shall promptly communicate with the emergency press handling leading group, consult and assess the nature, circumstances and impact of the incident, and formulate proper and comprehensive press handling plans. Press handling departments should take the initiative to advance and cooperate closely; spokespersons should arrive at the scene at the first time and participate in the incident handling process.

Third, establish a rapid and efficient media handling mechanism. According to the nature of the incident, set up an emergency interview department to proactively accept inquiries, actively provide convenience for journalists in interviews and publishing, and ensure services: release authoritative information and press releases at any time to meet media needs while making information release more orderly.

Fourth, release information accurately and promptly. For sudden public incidents, releasing information is better than not releasing it; early release is better than late release; proactive release is better than passive release. In terms of release phases: clarify facts and release promptly at the initial stage; conduct comprehensive attention and effective analysis during the ongoing stage; reflect on gains and losses and release results at the final stage.

In terms of release methods, adhere to the principle of “report facts quickly, explain causes cautiously”, emphasize release skills, and properly handle sensitive expressions. In terms of release channels, flexibly use press conferences, background briefings and other forms to release information proactively and promptly, and transmit positive voices to the maximum extent.

Fifth, pay attention to the art of public opinion guidance. Monitor public opinion dynamics and make accurate decisions with the support of Duoweisite public opinion monitoring software. Give full play to the advantage of releasing authoritative information at the first time. In accordance with the principle of “unified caliber, appropriate reporting, no hype, no exaggeration”, proactively “present facts and reason”, guide public sentiment toward rationality, calmness and objectivity, and promote the situation toward proper resolution. Respect the public’s right to know, provide authoritative and reliable news from the public’s perspective, and improve the public’s ability to distinguish various information. Master the appropriate scale of reporting, and act according to the situation at different development stages of sudden public incidents.

Sixth, make good use of and respect mainstream media. Spokespersons should step forward to promptly state positions, attitudes, handling opinions and progress, and respond to doubts from the media and the public. Be good at facing the media, treat them with a rational and calm attitude, communicate more with them, and effectively transmit authoritative and objective information. Seek truth from facts, avoid clichés and empty talk, win media trust with an honest attitude, and jointly promote the calming of public opinion.

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