1. What is Public Opinion?

Public opinion is short for “public opinion conditions”. It refers to the emergence and evolution of public attitudes toward social events within a certain social space, including the political and moral stances expressed by the public toward social administrators, enterprises, individuals and other organizations. It is the collective expression of beliefs, attitudes, opinions and emotions held by the general public toward various social phenomena and issues.

2. Communication Paths and Harm of Public Opinion

With the rapid development of Weibo, WeChat and other self-media platforms, the Internet has become a major channel for public expression. Due to its openness, convenient dissemination and anonymity, the public has grown accustomed to voicing opinions through forums, Tieba, social communities, blogs, Weibo and WeChat. As a result, the Internet has become a weathervane and barometer of public sentiment. However, these same features have also led to the widespread spread of false information, rumors and negative content online.

Individuals or organizations may inadvertently accelerate the spread of such harmful information. Once fermented and amplified, it can cause severe negative impacts, even trigger mass incidents, disrupt the normal operations of enterprises and individuals, and endanger social harmony and stability.

3. Development Background of Public Opinion Monitoring Systems

Based on the definition of public opinion, its main characteristics can be summarized as follows:

First, online public opinion forms rapidly and exerts a huge social impact;

Second, popular topics generate massive volumes of related news and comments;

Third, the same event is narrated by different authors from narrow perspectives, presented in simple forms and updated slowly, making it easy to miss connections between pieces of information.

Against these characteristics, public opinion monitoring imposes strict requirements:

First, new public opinion must be detected in a timely manner;

Second, the evolution of public opinion must be continuously tracked.

Given these features and monitoring demands, developing a reliable public opinion monitoring system requires sophisticated technologies not only in development but also in data storage, demanding substantial investment in hardware, software and personnel.

However, in today’s fast-consuming era, many providers prioritize marketing over technology, launching superficial systems that merely claim to offer public opinion monitoring. Such systems fail to deliver adequate natural language processing in deduplication, clustering, classification and sentiment analysis, and their data collection and crawling capabilities remain severely insufficient.

4. About Tanma Online Public Opinion Monitoring System

Tanma Online Public Opinion Monitoring System is built on Tanma Technology’s self-developed Dyson Big Data Intelligent Platform. Leveraging big data intelligent collection, analysis, mining and search engine technologies, it performs 24/7 automatic extraction of Internet data. Users can not only monitor information related to their own entities but also configure the system to collect the latest replies on specific topics, capturing details such as view counts, comment numbers, respondents and response times. To support effective monitoring, the system provides the following capabilities:

Deliver timely early warnings for public opinion information related to the user, information of concern, negative content and major public opinion incidents;

Provide qualitative and quantitative public opinion analysis to accurately judge the development trend of specific public opinion or专题 events;

Automatically generate public opinion reports and various statistical data, and support innovative public opinion governance measures, improving the quality and efficiency of public opinion work and assisting leadership decision-making.

5. Data Sources of Tanma Online Public Opinion Monitoring System

The system covers almost all mainstream media and platforms, including news websites, newspapers, forums, Tieba, Q&A platforms, Weibo, WeChat, news apps and e-commerce platforms. Through data visualization technology, it conducts multi-dimensional public opinion analysis and intuitively displays public opinion trends, communication paths, issue evolution and opinion distribution, supporting in-depth research and trend judgment.

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