The education sector is highly prone to public opinion crises. For example, the 2018 public opinion incidents in education, such as the “Beihang Professor Chen Xiaowu Sexual Harassment Case” and the “Wuhan University of Technology Postgraduate Suicide Case”, adversely affected the reputation and image of educational institutions. To safeguard their image and credibility, educational institutions need to develop a complete set of solutions for public opinion response and monitoring.

Solutions for Education Public Opinion Response and Monitoring

The education public opinion response plan is as follows:

1. Establish a leading team for public opinion response

The team will be specifically responsible for public opinion monitoring, command and coordination, resource integration, and emergency response. On the one hand, it conducts real-time monitoring and professional judgment of public opinion topics across the entire network. On the other hand, it takes the lead in liaising with relevant authorities to prepare emergency responses for major unexpected education-related incidents.

2. Improve the working mechanism for public opinion monitoring and emergency response

Integrate the mechanisms of monitoring, early warning and handling in education public opinion management, forming a working system featuring vertical coordination, hierarchical responsibility and classified disposal. This enables relevant departments to grasp information in a timely manner and adopt targeted measures to better protect the image of educational institutions.

3. Clarify job responsibilities

Effectively strengthen public opinion monitoring and emergency response by defining clear job responsibilities. Educational institutions should fully recognize the importance of such work, prioritize it, enhance professional training, continuously optimize emergency procedures, and improve the capability of public opinion emergency management.

The education public opinion monitoring solution is as follows:

For public opinion monitoring in educational institutions, Mitong Public Opinion Monitoring System provides one-stop service solutions.

1. Real-time monitoring

To accurately identify public opinion hotspots and understand campus sentiment, the system conducts 24/7 real-time monitoring of the release, spread and reposting of various information related to educational institutions. It accurately detects relevant public opinion and hot topics through information filtering, and sends alerts via SMS, email and WeChat.

2. Track the development trend of public opinion

To quickly grasp the evolution of public opinion topics concerning educational institutions and disseminate information in a timely manner, the system focuses on topic development and the overall online situation. It tracks the trend of public opinion topics, analyzes and mines the communication volume, sources, media types and reposting status of online public opinion, and automatically generates public opinion reports.

3. Public opinion analysis and assessment reports

To quickly grasp the development of public opinion topics and release information promptly, the system concentrates on topic evolution and nationwide trends, facilitating timely understanding of the latest public opinion dynamics. It tracks the evolution of public opinion topics, analyzes communication reach, sources, media channels and reprints, and automatically generates structured public opinion briefings.

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