Every industry has its top players, and the SEO industry is no exception. If you possess real “SEO skills,” your ways to make money become flexible and much easier. Like most industries, the majority of people working in SEO earn relatively low incomes, while only a small number of SEOers achieve substantial profits. Improving your SEO skills to make money is a viable approach, provided you are willing to invest time and effort. If others can do it well, so can you.

It is essential to learn about common ways to monetize SEO!

1. Building Traffic Sites to Earn Advertising Revenue

Webmasters using this method usually operate in niches such as movies, novels, and resource sites. They increase website traffic through both SEO and non-SEO methods, then place ads like Baidu Union Ads to earn advertising income.

Example: Biquge. This is a novel website. Do you know what makes its SEO so effective? On any content page, the font size is very large. This improves readability for users and lengthens the page, reducing the bounce rate.

Target Audience: General readers, movie lovers, cloud drive resource seekers

Suitable For: Intermediate SEO practitioners

Monetization Method: Increase website traffic and earn advertising fees

Feature: Requires mastering multiple traffic channels, mainly SEO

Monetization Process:

1. Build a website. Novel site systems are now open-source, commonly using the Jieqi CMS, which is easy to download and install.

2. Scrape content

3. Perform SEO and traffic promotion

4. Place ads and wait for revenue

2. Taking SEO Projects

As we all know, this means helping companies without SEO expertise optimize their websites to achieve traffic goals or keyword rankings.

Target Audience: Small and medium-sized enterprise websites

Suitable For: SEO beginners

Monetization Method: Charge based on keyword ranking performance

Feature: Low cost, high return, easy entry. Requires practical SEO experience and strong execution.

Monetization Process:

1. Obtain website admin access

2. Develop a full-site optimization plan

3. Optimize key keywords for clients to rank top 3 or on the first page of Baidu.

4. Maintain rankings for six months or one year.

3. Selling Products or Advertising on High-Value Keywords

 

 

This method is extremely profitable. High profits require aggressive tactics, namely Black Hat SEO. Common strategies include using site networks to dominate keywords, building massive backlinks, and performing 301 redirects for weight transfer to boost rankings. For details, refer to my article on Lu Songsong’s blog: A Case of Profiting from Gray-Industry Keywords.

What are high-value keywords? There are many, such as weight loss products, gambling-related terms, pet products, herbal supplements, and more… I dare not reveal too many, as these niche keywords die once exposed.

Target Audience: Users corresponding to high-demand keywords

Suitable For: Advanced SEO experts

Monetization Method: Dominate keyword rankings and sell products or advertising space

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