When you search for a keyword, keyword rankings will appear. As keyword rankings drop, traffic, or visitors, will decrease accordingly. By using proper SEO techniques to stabilize rankings in the top three positions, you can meet basic visitor demand. Getting SEO rankings into the top three on the homepage is something every SEO practitioner strives for.

 

How to get keyword rankings on the homepage? For small and medium-sized enterprise websites with low-competition target keywords, the ideal way to reach the top three is keyword layout on the homepage and the construction of friendly links. If these two aspects are done perfectly, almost any keyword can rank well — not only high but also very stable.

 

If you need to rank a large number of long-tail keywords, you must apply the concept of page models and organize a large amount of original content that users search for and find valuable. Though these words sound simple, they are difficult to achieve from an SEO perspective.

 

Judging a website’s quality, or how high its keyword rankings are, technically involves three major SEO factors:
First, website relevance — letting search engines understand what the website is about.
Second, authority — having other websites “vote” for yours so search engines recognize your site as authoritative.
Third, user behavior — letting search engines judge whether the website satisfies users’ search needs based on user interactions.

 

I recently read an article about improving Baidu SEO rankings to the top three on the homepage, with some worthwhile reference points:

 

1. Website Title

 

Generally keep it under 25 characters. Two common structures:

 

1. Long-tail Keyword_Regional Brand Keyword Advantage

 

Example: SEO Training Courses_Wang Dechun Blog Professionally Provides SEO Training Technology

 

2. Regional Long-tail Keyword_Brand Keyword Advantage

 

Example: SEO Training Courses_Wang Dechun Blog Focuses on SEO Training Technology Solutions

 

2. Meta Description

 

Generally keep it under 80 characters. Keywords can appear 2–3 times; overuse may be considered manipulation by Baidu.

 

Example: Wang Dechun (Brother Chun)’s blog freely shares various brand marketing, black-hat SEO, online promotion, website SEO and other new knowledge and ideas. Focused on viral marketing, I’ll show you different Internet marketing strategies. This site is worth bookmarking!

 

3. Content Is King

 

In fact, SEO is quite simple. If we think from the perspective of Baidu engineers, we can understand whose websites they want to rank on the homepage.

 

When we search on Baidu, for example, “Beauty Salon in Shenzhen”, it means we need beauty services. But if we enter a website that also offers foot bathing besides beauty services, you might think the salon is not very professional in beauty.

 

 

Therefore, Baidu engineers consider what kind of websites users find most valuable. Two points must be noted:
1. Keyword density
2. Keyword layout

 

Keyword density should generally not exceed 3% to avoid penalties. Second, keyword placement must be reasonable. If a page is divided into top, middle, and bottom sections, keywords should be properly arranged in all three, especially more in the upper part.

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