There are numerous optimization positions in the IT industry, and SEO undoubtedly belongs to the Internet and IT sector. Personally, I think there is little point in discussing this issue. So why write an article like this? As we all know, traffic is king on the Internet. Any long-tail keywords that users search for, which can bring clicks and traffic, are valuable content.

What kind of role does SEO play in the IT industry?

I saw a related article on a blog, and some of the viewpoints are worth noting:

I’ve been really tired recently. Google updated its algorithm again, causing huge ranking fluctuations and leaving me at a loss. They say fighting with heaven and earth is not as tough as fighting with search engines. Whenever people ask me — friends, family, even on blind dates — what my job is and which industry I belong to, I feel troubled. Most SEO practitioners hate this question. If I say I do SEO, 90% of people have never heard of this industry, making me seem like I’m in a very niche field. If I say I work in IT, then all kinds of questions follow: Am I a hacker? Do I fix computers? Am I a network administrator? I feel helpless. It’s an emerging industry that few people understand. Even my parents ask me what I do and why I work so intensely, and I can hardly explain it clearly. I believe many SEO professionals face the same confusion.

So, does SEO really belong to the IT industry? The answer is definitely yes. It must be part of the IT industry because it inherits the best tradition of IT: rapid knowledge updates — if you don’t learn, you fall behind. SEO is like a junior member in the IT world, not comparable to programmers or designers. We are just a grain of sand in IT, very insignificant. But the work we do is chosen by ourselves and we love it, and it is a very promising industry. This is what motivates us to keep improving our SEO skills. Even though it is hard, tiring and stressful, we still keep going for our dreams and goals. Let SEO shine globally and let people know our value!

There are many optimization positions in the IT industry. What are the common ones?

1. Big Data Engineer

Different from statisticians or analysts, a big data engineer is an engineer or expert who can use reasonable methods and big data mining tools to intelligently reproduce and understand massive and complex data such as numbers, symbols, texts, URLs, audio or video, and discover new data insights. An excellent big data engineer needs abilities including data collection, mathematical algorithms, mathematical software, data statistics, analysis and forecasting, industry application, and investment decision-making.

Forbes calls big data engineer the most promising job in the 21st century. Others come to you instead of you begging for opportunities, salaries are rising sharply, and best of all — you can work flexibly with more relaxed schedules!

2. SEO Manager

The SEO Manager is fully responsible for the website’s SEO work, formulating SEO strategies, establishing SEO standards, taking charge of SEO effects, and optimizing the website’s natural search rankings on mainstream search engines to increase traffic.

The SEO Manager must understand search engine algorithms, display rules, master PR values, indexing, traffic, Alexa rankings and other concepts and methods.

Today, as user acquisition costs keep rising, SEO remains a core foundation for corporate online marketing and brand promotion. However, insiders know that SEO truly requires low investment but takes time to see effects, and few talents can master it well. Thanks to the flexible assessment system for SEO, this position is usually relatively comfortable.

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