An SEO optimizer is responsible for the internal optimization of a website itself, as well as marketing and promotion beyond basic website optimization. The goal is the same: to expose products, services, and brands through appropriate methods.

 

For an SEO optimizer, improving keyword rankings through website optimization is essential, and it is also necessary to drive traffic to the website via third-party platforms.

 

What is SOE online promotion? This is one of the most confusing questions for many people who are new to the SOE industry. As a result, they turn to Taobao to buy various tutorials for learning. Midway through, however, they find that the purchased tutorials are already outdated. Then the question arises: What is SOE online promotion? To understand it, we need to consider the following points: What is SOE? What is website SOE? What does website SOE involve, and what steps does it include?

 

What is SOE, and what does SOE do?

 

SOE stands for “Search Engine Optimization”. It can also be understood as Baidu Search Engine Optimization, Google SEO Promotion, 360 Search SEO Promotion, Sogou Search Engine Optimization, and so on. SOE focuses on user experience and user needs. It can also be regarded as a basic standard for a society, a product, or a company. Perfect SOE revolves around both users and search engines; neither can be missing, otherwise it will not be ideal. Without users or search engines, SOE is meaningless. With users but no search engines, SOE feels lonely. With search engines but no users, SOE becomes very fragile.

 

What is website SOE? What steps does it include?

 

Website SEO refers to a series of optimization actions carried out through a website construction platform to pave the way for website promotion. By adjusting internal website optimization and off-site optimization, the website meets the indexing and ranking requirements of search engines, improves keyword rankings in search engines, brings targeted users to the website, gains free traffic, and generates direct sales or brand promotion. Nowadays, SOE has become a trend; websites without optimization and promotion will gradually be eliminated.

 

Generally speaking, SOE optimization is divided into 8 major steps:

 

1. Keyword Research (also known as Keyword Positioning)

 

This is the most important part of SOE optimization. Keyword research includes: keyword search volume analysis, competitor analysis, relevance between keywords and the website, keyword layout, and keyword ranking prediction.

 

 

2. Website Structure Analysis

 

A website structure that matches search engine crawler preferences is beneficial for SOE optimization. Website structure analysis includes: eliminating unreasonable website structure designs, maintaining a tree directory structure, and optimizing website navigation and links.

 

3. Website Navigation and Page Optimization

 

SOE is not only about achieving good search engine rankings for the homepage; more importantly, it aims to generate traffic from every page of the website.

 

4. Content Publishing and Link Layout

 

Search engines prefer regularly updated website content, so scientifically scheduling content publication is one of the key methods of SOE optimization. Link layout organically connects the entire website, helping search engines understand the importance and keywords of each page, based on the keyword layout from Step 1. Link exchange campaigns are also launched at this stage.

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