Search Engine Optimization, commonly abbreviated as SEO, uses search engine ranking rules to improve a website’s organic rankings, thereby increasing website traffic and guiding customers to make transactions.
In recent years, enterprises have also begun to focus on the Internet, hoping to have their own websites online to gain orders and enhance corporate image. Therefore, talents with SEO skills are still in relatively short supply.

 

In particular, the format of the title tag: individuals or small and medium-sized enterprises need to choose their target keywords (core keywords) carefully, after analyzing indicators such as search volume, competition level, homepage ads and Baidu’s own products, to judge whether it is possible to rank the keyword on the homepage.

 

Analyze whether it is worthwhile to optimize — whether the keyword can reach the homepage. You must understand that the gap between ranking on the homepage and inner pages is huge.
It is also important to set up heading tags (H1, H2, etc.) properly. Usually, the main heading tag is placed on the website logo, and rarely on the TV or article subtitle.

 

Optimize anchor text links, add keywords to the alt attribute of images, and set up navigation links and image links.
Configure robots.txt, custom 404 error pages, XML/HTML sitemaps, breadcrumb navigation, secondary navigation.
For website revisions, implement 301 redirects.
Optimize Flash: try to avoid using Flash, as most search engines cannot recognize content in Flash; even Google can only detect some internal links.

 

 

If Flash must be used, the solution is to embed Flash in CSS files so that search engines can obtain valid information through CSS.
Important content must not be placed in Flash, otherwise search engine spiders cannot crawl anything.
Paid search engine submissions are inefficient and ineffective.
Use DIV+CSS layout for website code, and remove redundant verification codes.

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