Mobile internet has increasingly become the mainstream access channel. In the past, there were no standardized optimization rules or clear quality review standards for mobile web pages. However, as major search engines have successively issued mobile website construction guidelines, they clearly define how to improve the rating of mobile websites in Tencent’s quality testing. Yet many webmasters and SEO practitioners still need to improve their optimization capabilities for mobile website rankings and master more mobile ranking optimization skills. Let’s learn together on this webmaster blog.

 

A Guide to Building Mobile Websites from an SEO Optimization Perspective

TDK Optimization for Mobile Websites
TDK settings for mobile websites differ greatly from those for PC websites. A typical example is the different display lengths of titles and descriptions on mobile devices. On PC, more than 30 Chinese characters may be truncated, while on mobile devices, line breaks occur at fewer than 20 characters. Therefore, if you directly apply the TDK rules of PC websites, titles and descriptions will be incomplete in mobile search results.

 

In view of this, foreign companies advocate that mobile websites use independent TDK. We recommend a two-step approach: follow the PC-side TDK rules in the early stage of website construction, and compile dedicated TDK for mobile websites during the second optimization phase. The necessity can be seen from the mobile TDK practices of most e-commerce websites. If this is not done in the early stage, it will result in a large number of pages with duplicate TDK.

 

 

Mobile Website Construction Techniques
In the smartphone era, most mobile websites are touch-adapted, so website construction mainly adopts web services and HTML5. Considering SEO factors, it is recommended to use HTML5 to build mobile websites instead of AJAX. If AJAX is necessary, URI technology should be used to create corresponding simplified versions for key pages.

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