Keyword SEO Ranking: What Are Keywords? What Is Keyword Ranking? What Is Keyword Ranking? What Is Keyword…

Take search engines such as Baidu and Google as examples.

1. The words you search for are usually divided into core (target) keywords (such as website construction, women’s clothing, etc.) and long-tail keywords (longer sentences, such as “which Shenzhen website construction company is good”, “which Pikachu is handsome” — well, that’s just a joke).

2. Their Baidu Index and popularity are different…

Other answer: A keyword is the text you enter into the search box — it is what you tell the search engine to look for.

You can ask the search engine to find any kind of content, so keywords can be: names of people, websites, news, novels, software, games, constellations, jobs, shopping, papers, and so on. Keywords can be any Chinese, English, numbers, or a mixture of Chinese, English and numbers.

Definition of Keyword Ranking:
Keyword ranking refers to the position of a web page in search engine results based on relevant words or phrases. It can be divided into organic keyword ranking and paid keyword ranking services provided by search engines.

Organic keyword ranking is automatically determined by search engines through analyzing and sorting all crawled relevant web pages.

Paid keyword ranking is a paid service offered by search engines. For example, Baidu’s “bid ranking” is one such service.

Optimizing Keyword Ranking
Keyword ranking is part of website optimization, and a relatively basic part at that.

Understanding keyword ranking and overall SEO means checking daily changes in keyword rankings and recording how site adjustments affect those positions. While this method works, it is rather one-sided.

Keyword ranking is often the starting point for client optimization. After conducting keyword research and full-site on-page optimization, website traffic can increase tenfold. Comprehensive optimization of site structure and on-page factors easily improves long-tail keyword rankings.

Many websites achieve significant traffic growth simply by improving structure and on-page elements, without obvious changes in PR or main keyword rankings, and without building many external links.

SEO is an overall effort. Keyword ranking should be emphasized only in certain cases:
– When brand or trademark terms are involved
– For small websites that cannot rely on long-tail traffic
– When target keywords have extremely high search volume
– For sites with single products or services that cannot expand into long-tail variations
For most websites, overall optimization brings far better cost-effective traffic growth than focusing only on specific keywords.

All search engines rank websites based on user experience for relevant keywords. Google US has already introduced user-side ranking features, allowing users to influence results in their accounts as a data source for its algorithm. External links reflect a site’s reputation and still weigh heavily in ranking systems due to current technical limitations. However, user experience cannot be ignored. Search engines judge user experience from three dimensions:

1. Experience for search engine spiders, which crawl sites in a way similar to real users.

2. User experience in search results, mainly determined by title and description.

3. On-site user experience, measured by average visit duration, stickiness, return rate, bounce rate, and other metrics.

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