Nowadays, more and more people are engaged in website operation, self-media, and Baidu Public Accounts. It can be said that the cost of acquiring traffic and followers is extremely high. Sometimes, even after a lot of investment, the results are just so-so. So, besides daily operation of high-quality content, we cannot just wait for users to find us passively. Instead, we need to take the initiative to promote and publicize. Today, I’d like to share with you how to skillfully use images to attract traffic.

 

Huainan SEO

 

As we know, search engines such as Baidu, Sogou and 360 Search have enormous daily traffic. Their image platforms (Baidu Images, Sogou Images, 360 Images) often rank high in search results, so many users browse images and look for materials there. Imagine: if most of the images shown in search results are made and uploaded by us with our promotion information, a huge number of people will see them. Won’t the traffic-driving effect be excellent?

 

The answer is definitely yes. Once people are interested in an image, they will usually check its information. To dominate image search results and reach more viewers, we need to make careful efforts. Here we take Baidu Images as an example, because Baidu has the largest search market share in China, and traffic from this platform alone is already very impressive.

 

First, prepare several or more than a dozen Baidu accounts and keep them active for a period to avoid being banned due to unstable account status. Since Baidu Space was discontinued, users can only upload images to Baidu Cloud Disk. Therefore, expand the storage space of Baidu Cloud accounts to a high capacity as much as possible.

 

Next, use Baidu Index to find search keywords with moderate index volume and clear themes. Collect similar albums on major image websites. The images must be clear, clean, free of watermarks, creative and artistic. Save them to your computer, then edit the images by adding watermarks, promotion information, QR codes and other elements.

 

 

After editing, upload the images to Baidu Cloud in batches. This step is critical. The image description must match the content. It is recommended to include 2 to 3 keywords for each image, combining short-tail and mid-tail keywords. This directly affects whether users can find your images in search. Therefore, analyze the characteristics of top-ranking images, imitate them and strive to do better.

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