When you’re new on the job or in an interview, the foreign trade manager asks you to write an on-site SEO audit report for his website. At this moment, many people may panic, because overseas Google SEO companies are not yet mature. Many SEO practitioners come from a development or international site operation background, and they mostly learn SEO by themselves. They only have a general understanding, but when it comes to specific problems, they easily get flustered.

 

Many foreign trade SEO companies are the same. When a client asks you to create an on-site SEO audit plan or report for their website, they often resist it. Why? Because many people simply have no idea how to write one and feel confused just thinking about it…

 

Teacher Yiquan was the same way at first, but after a long time, he finally summarized some useful professional experience. Today I’m going to share it with everyone.
(Some friends told me: “You’re helping your competitors! You’re teaching all the peers who didn’t know how to do this before!!” I said: “Don’t overthink it. If I didn’t write about this topic, I wouldn’t even know how to update my website…”)

The tutorial below is divided into two parts:

 

Part One teaches you the overall thinking

 

(This is the key part that is truly useful.)

 

Part Two teaches you to use tools to find all SEO content issues on the website

 

(With this part, your report will look very refined and professional.)

 

1. Check whether the domain name (prefix) is an international domain name or one suitable for the target market.

 

For example, if the website targets the international market, you can use international domain names such as .com or .net. If targeting Japan, you can use .jp; if targeting Hong Kong, you can use .co.hk.

 

This is actually basic and not much to explain, but Teacher Yiquan often encounters people using .cn, .com.cn, and other such domains for the international market. Regional Google rankings are already very mature now. Using a Chinese ccTLD to compete in other countries is ridiculous! It will only add huge ranking difficulties for no reason.

 

2. Check the server.

 

Key points for checking the server:

 

① Whether the server is close to the target market. Again, this relates to regional rankings. If your server is located in China, Google will consider your site a Chinese website and give you better rankings around China, but your rankings in the United States will be very poor! In addition, the farther the server is from the target market, the slower the website speed and the worse the user experience.

 

② Server configuration. First check whether the server is a VPS or a dedicated host, then review the configuration. A well-configured server loads faster, is stable, and can resist attacks — all of which are more important for high-traffic affiliate sites.
(We won’t go into detail here; if you don’t understand, ask your technical team to tell you what configuration is needed for different traffic volumes.)

 

3. Check website speed (key points):
① Check website response speed (mainly to test server performance).
Available tools include:

 

 

https://http.dotcom-tools.com/service-light-test.aspx

 

For example, the first tool can check the connection time when users access your website and the time it takes to receive the first byte from the server.

 

What does this mean? Simply put:

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