The main theme of the video training materials recorded by Wang Zhao for SEO is **title writing**. The title of an article represents the core topic of the current page, and search engines use the title to judge whether it matches the user’s search needs. Proper SEO title setting determines the final ranking of target keywords and long-tail keyword traffic of the website, which is extremely important.

 

About Wang Zhao SEO:
Teacher Wang Zhao from Jingtu Education has 9 years of practical experience in Internet search engine marketing (SEM), website SEO optimization, and Baidu paid promotion. He has guided and operated more than 100 corporate SEO and Baidu bidding projects. He is also a teacher majoring in Internet marketing at a vocational college, with 4 years of experience in SEO and Baidu bidding training. He focuses on practical research and analysis of online promotion projects and has trained more than 400 students. He does not claim to be a master or expert in search engine promotion; he simply uses the most practical methods to identify problems in corporate online promotion and teaches students the most useful online marketing skills.

 

Content of Wang Zhao’s SEO teaching and training video course:

 

1. Title writing skills

 

1) Uniqueness

 

Example: How to add friends on WeChat

 

Example: Step-by-step guide to adding 8,000 WeChat friends in one minute

 

2) Long-tail keywords

 

Example: How to do online promotion

 

Example: How to do online promotion for the education and training industry

 

3) Including keywords in the body text is a key part for Baidu to judge the relevance between keywords and content. Relevance is one of the most important factors in ranking.

 

Note: Follow the title writing standards officially recommended by Baidu, which are the most basic rules.

 

 

For title setting, it is recommended to refer to Baidu’s SEO optimization guide. Details are as follows:

 

2. Title tags that reflect the core topic of the page

 

The page title (title) tells users and search engines what the page is about. When search engines evaluate page weight, the title is one of the key reference elements. The page title summarizes the core content of the page, allowing search engines to quickly identify the page theme. Since each page has different content, every page should have a unique title.

 

Recommended writing format:
General page titles can be structured as follows: Homepage: Website Name — or — Website Name_Services Provided or Product Introduction

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