Due to numerous client requests, the SEO Tutorial Self-Study Website has published many articles on SEO training and self-learning SEO. Before pursuing SEO as a career, one must go through a process of learning SEO knowledge — which knowledge is essential, which requires more study, and so on. This has been covered many times. To restate clearly: SEO technology itself must be learned thoroughly, and related supporting technologies require extensive study.

 

SEO is not particularly difficult to master. As long as you put your mind to it, you will achieve the results you want. The ultimate goal of SEO is to expose certain keywords on search engines, thereby increasing website visibility, reaching more people, and improving sales opportunities. Only by going through this process can we understand its true meaning, learn to identify problems, and solve them. So here are the essentials: What knowledge is required to learn SEO?

 

1. For beginners, when you are just starting out, you may not understand certain SEO-related terms very well, such as keywords, anchor text, internal links, external links, tags, traffic, and other related vocabulary. Therefore, you must first clarify these concepts. Trying to learn SEO without understanding these terms is simply reckless.

 

2. Understand what on-site SEO and off-site optimization are, as these are essential and critical parts of SEO. On-site optimization includes the terms we mentioned earlier, so once mastered, they must be applied to SEO practice. Off-site optimization mainly involves building external links. We recommend visiting webmaster forums such as Webmaster Encyclopedia and Guose.

 

Professional SEOs should learn knowledge systematically:

 

1. The most important area is online marketing. Among various marketing methods, search engine optimization is one of the most popular. If we can use other methods to drive free traffic to websites, we will realize that SEO provides even greater value.

 

2. Learn to use website development tools. Common programming tools include Notepad++, EditPlus, Sublime Text, etc. Image editing tools include Photoshop and Meitu Xiuxiu. Using these programming tools allows more targeted modifications to website elements, such as adjusting CSS styles, making work more efficient and time-saving.

 

 

Image editing tools are needed to resize pictures, add watermarked logos in the bottom right corner, and so on. Mastering these software programs helps improve SEO work.

 

3. Be able to build one or more websites in a short time. Become familiar with CMS systems such as CMS, WordPress, and blog platforms. Ideally, learn front-end technologies like DIV, CSS, JS, and back-end languages such as PHP. You don’t need to be an expert in coding, but understanding these languages means you won’t have to rely on others for help. Even if you can hire people on platforms like Taobao and Zhubajie, the costs are high and not cost-effective. Furthermore, you won’t gain personal growth. Learning these skills not only helps your own development but also saves a lot of money.

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