Further Discussion on SEO Beginner’s Guide: URL Optimization

 

A website’s URL is designed for both users and search engines like Baidu. Before building a website, it is recommended to plan the site’s URL structure in advance, considering whether it is search-engine friendly and making proper SEO settings.
Note: If you want to learn SEO systematically, it is not advisable to study the entire beginner’s course all at once—it takes too long with poor results. Instead, focus on key points and accumulate experience through daily work.

 

Some search-engine friendly details are easy to implement but often overlooked by many SEO practitioners. URL configuration is a typical optimization point: simple to set up, highly effective, yet easily ignored. For URL structure optimization, the recommended principles are: the simpler, the better; the more conventional, the better.

 

Here are several practical optimization ideas.

 

1: Is it acceptable to include Chinese characters in URLs for easier user memorization? For example:https://en.shmitong.com/tag/url相对路径提升

 

From a user perspective, this has certain advantages. However, from a search engine perspective, it violates the principles of simplicity and convention. In other words, mixing Chinese characters in URLs can affect how crawlers interpret the address. Therefore, using Chinese in URLs is not recommended.

 

2: Many commercial websites use numerous dynamic URLs with many parameters. Is this practice appropriate?

 

 

Strictly speaking, search engine crawlers still have trouble interpreting dynamic URLs. Invalid parameters such as # should be avoided in URLs.
Of course, this is an ideal scenario. In actual website development, especially for large commercial sites, dynamic URLs are often unavoidable. In such cases, it is recommended to use static URLs instead of dynamic ones whenever possible; if dynamic URLs must be used, avoid too many parameters. Important content is recommended to use pseudo-static or fully static URLs.

 

3: What is the maximum URL length that search engine crawlers can recognize?

 

This is also a point to consider before website construction, especially when only dynamic URLs with parameters are available.
Dynamic URLs are usually longer than static ones. So how long a URL can crawlers process? According to an official response from Baidu, a URL should be shorter than 1024 bytes—meaning the total length from “www” to the end should not exceed 1024 bytes.

 

URL optimization alone does not guarantee excellent SEO performance. However, if many on-site SEO factors are ignored—such as URL settings, 301 redirects, and basic keyword layout—the website will have a much lower chance of gaining SEO traffic.

 

In addition, Shanghai SEO practitioners believe: most grassroots SEO specialists lack resources, so they must improve their website’s overall search engine score through thorough on-site optimization to compensate for insufficient resources.

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