This tutorial on website keyword optimization and ranking is based on the use of Baidu’s own products.

 

A more efficient way to improve website indexing and keyword ranking is to align with Baidu’s platforms. When doing SEO for Baidu, we can hardly do without its related products. Proper use of the tools provided by the platform is highly beneficial, whether for website indexing or for keyword rankings, which are the focus of SEO.

 

Note: Indexing is the prerequisite for being included in the search database, and being included is the prerequisite for keyword ranking. As an SEO practitioner, you should focus more on the **indexing rate** rather than the total number of indexed pages. There are many core factors that affect ranking, and indexing is only a prerequisite.

 

Many years ago, during the rapid development of SEO, we witnessed countless SEO success stories and overnight millionaires. So why have such legends become rare in recent years?

 

The answer is simple.
In the early days of Baidu’s rapid growth, with few staff and heavy workloads, the company lacked the resources to closely monitor every issue. As a result, many patterns and loopholes existed. Those who discovered these patterns could use them to quickly rank their websites high, gain massive traffic from popular keywords, and create legends.

 

But today, Baidu is a completely different company. It has more than a thousand programmers dedicated to anti-cheating. If we still practice SEO with the old mindset — looking for patterns and exploiting loopholes — it is nothing short of self-destruction. This means putting ourselves in opposition to thousands of top-paid engineers in the internet industry. Frankly speaking, they are not to be underestimated. Their KPI is anti-cheating. When we try to challenge their KPI, we are essentially challenging their bosses and their livelihoods — it is a fight against them. As classic physics tells us: whether an egg hits a stone or a stone hits an egg, the egg always breaks.

 

So what if we change our approach? Instead of trying to challenge the system, we adopt an attitude of win-win cooperation and stand side by side with them. I believe that even if they do not regard us as partners, they will at least not target us. Webmasters provide high-quality content, and Baidu delivers that content to users. Webmasters win, Baidu wins, users win, and advertisers win — a four-win situation. Why not do it?

 

Many webmasters may think cooperating with Baidu is easier said than done. It is true that direct cooperation with Baidu is very difficult until a website reaches a certain scale. However, we can use an indirect strategy and cooperate with Baidu through its products:

 

1. Baidu Recommendation.

 

Generally, on the right side or bottom of our website, there are sections such as recommended articles, popular articles, latest articles, etc., as shown in the figure below:

 

Why use Baidu Recommendation for these sections? The reasons are simple:

 

(1) Baidu has at least one full team working on this product. For their KPI and salary, they will definitely do a better job than webmasters managing it themselves.

 

(2) For a third-party recommendation system to work, it must first obtain all pages of your website to perform analysis and recommendations. The basic logic is:

 

a. User visits a page for the first time → triggers JS code → crawls the page → analyzes page relevance

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