Is SEO technology dead, or do you just not understand SEO? Many people think that nowadays, Baidu’s paid promotion and its own products take up all the keywords they want to rank for, so even getting to the first page is useless. Then they conclude that “SEO technology is dead”.

Is that the truth? If SEO is dead, why do big companies still hire optimization staff with annual salaries of hundreds of thousands of yuan? Haochen SEO firmly believes that SEO technology has never died.

1. Do you really understand these questions about SEO tutorials?

(1) Different websites have different URL formats. Some use date-based URLs, such as www.xxx.com/2014-9-2/xxx.html, and other date structures. What are the benefits? What are the pros and cons compared with other URL formats? Is it just a format generated by programs?

(2) How is irreversible navigation applied? What major roles does it play?

(3) Do you know how deeply most people misunderstand external links and internal links?

(4) You only know that websites should use JS sparingly, but do you know where using JS can be better for a website?

If you don’t know the answers, please don’t say SEO is dead.

In fact, many people have a narrow vision. Whether SEO is dead does not depend on whether you can rank a few keywords or if they are occupied by paid ads. You need to look at the overall trend.

2. The question of food vs. restaurant.

To improve SEO performance is not just about ranking several keywords, but about a large number of long-tail keywords. Many corporate website operators may think this is nonsense, saying their corporate sites don’t have so many long-tail keywords. Then I can only say: if you choose to do SEO but think corporate websites are not suitable for mass long-tail keywords, why did you build a corporate website? Did you choose the SEO profession, or just a company? It’s like you love Shaxian chicken rice but go to Lanzhou beef noodle shop and complain they don’t serve it. Are you choosing the food or the restaurant?

Haochen SEO believes that SEO is indeed harder for small and medium enterprises, but SEO practitioners should not declare SEO technology dead based on this alone.

3. Emphasize technology, but focus more on strategy.

When people talk about SEO tutorial techniques, mentioning content and external links sounds low-level. To sound more professional, they will definitely bring up SEO strategy.

Many people work for agencies or in-house corporate teams, managing corporate websites. I have never worked for an agency, but my impression is that one person is assigned 20 or more websites, each with target keywords to rank. This feels strategy-free — you just repeatedly create content and build links for each site. Even if you do corporate websites at an agency for 5 years, I think your level may not be as high as someone working on a large website for 1 year. (Personal opinion, no offense to agency friends).

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