Many people know SEO skills and methods. Some do quite well in SEO for small websites, but after joining large companies, they find that the SEO tutorials they learned before no longer work as well. So how should SEO be implemented for large websites?

1. Clarify expected effects and break down goals

Ideas guide actions. Before learning the specific content of SEO tutorials, we must first understand why we are doing SEO. We need to analyze which modules of our website can improve traffic, then carry out targeted optimization step by step.

2. Target search terms and update long-tail keywords of the website

Users search a large number of terms on search engines. From data analysis, although short-tail keywords have higher search volume, big data analysis shows that the growth of most website traffic relies more on long-tail keywords. Therefore, SEO tutorials tell us that to improve traffic on large website pages, we should use as many long-tail keywords as possible.

3. Optimize website pages to increase website traffic

For large websites, we can count and monitor the search volume and ranking of keywords, but we should pay more attention to page views. To this end, we need to frequently revise titles of website articles, enrich page content, add images and text information. Through substantial revision and improvement of web pages, website traffic can be effectively increased.

3. Establish an industry keyword database for the website

What keywords should be included in the database? First, it should be based on root keywords of the relevant industry, then expanded to more detailed terms. For most industries, directly related vocabulary is sufficient for keywords. However, for some companies and industries, such as websites offering SEO tutorials, indirectly related terms are also needed as keywords.

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