People who have never been exposed to website optimization may not know what SEO is as a profession. Simply put, SEO is a profession that helps websites improve their rankings by implementing search engine optimization.

Although in recent years, some people have been pessimistic about SEO and believe that this profession will disappear in the near future. In fact, the author believes that as long as search engines exist, SEO will never disappear, for the following reasons.

SEO keeps websites healthier. A website is like a machine that requires regular maintenance after years of operation.

Websites need ongoing SEO maintenance, such as cleaning up junk content, fixing dead links, setting up 404 page redirects, regularly checking server logs, monitoring for website anomalies, and detecting unusual IP addresses that frequently access the site.

In addition, editors should be arranged to regularly publish new articles and web pages to enrich website content.

SEO offers a higher cost-performance ratio. SEO focuses on free organic search, bringing more free traffic to websites. In the future, online traffic will only become more expensive.

If a website relies solely on paid promotion without SEO, the cost will be extremely high. Moreover, without SEO, website content quality cannot be guaranteed. Even if users enter the site through advertisements, they will quickly leave due to poor user experience, resulting in high costs and low conversions.

SEO improves user experience.

SEO helps more users easily find a website by searching certain keywords. After entering the site, users can find what they need, which retains them and builds user stickiness. This process creates an excellent user experience.

SEO aims to create more of such perfect user experiences to retain more users and achieve website conversions.

In short, SEO will not disappear in the foreseeable future, and the author firmly believes it will keep improving.

---