Here we introduce a concept: UGC. UGC is the Chinese abbreviation for User-generated Content, meaning content created by users. This approach is highly beneficial for enriching the content and information on web pages.

Many corporate websites, SEO blogs, and online marketing blogs face a common problem: a shortage of original content, or running out of topics after writing for a certain period. This issue is widespread among high-quality websites, not an isolated case. We may ask: Does website SEO require original articles? If we insist solely on original content, even the content produced will be limited by individual thinking. The reason is simple: the writing style of a hundred people differs from that of one person, and the style of a thousand people differs from that of a hundred.

In this situation, by encouraging users to participate and help webmasters create content, gathering the strength of visitors, your website content will more easily gain trust from search engines and popularity among users.

What forms does UGC take? Typical examples include social networking sites such as Facebook, video platforms like Youku, knowledge-sharing websites such as Zhihu, forum sites like SEO Why, and the widely used Weibo in China.

For small and medium-sized websites, the comment function is a typical form of UGC.

In fact, large websites generally adopt such functions, such as Taobao. Every day a large number of individual and corporate merchants settle on the platform. To make profits, they optimize their store products and create attractive titles for each item. In effect, these merchants inadvertently become free editors for Taobao. Furthermore, after purchasing products, customers leave reviews for sellers, and these reviews also constitute content. As a Taobao user, you are also contributing content to the platform.

In the SEO industry, Q&A and forum sections on platforms like Souwai all encourage users to add content to websites. The same logic applies to daily posts on SEO communities, Shanghai SEO blogs, and comments at the bottom of content pages on Lu Songsong’s blog.

Now that we understand the utility of this function, how can we implement it in practice?

 

 

1. Your website must support this function. I recommend using WordPress or Z-Blog, which have built-in comment features by default. Note: Third-party tools such as Duoshuo, while convenient to use and visible to users, are not crawlable by search engines. From an SEO perspective, this is not advisable.

2. Encourage users to generate content. Take an SEO blog as an example: if users comment on an article you wrote, respond to these comments in a targeted manner and answer their questions in detail. This makes users enjoy your site and willing to leave comments. In addition, you may also use incentive methods, such as rewarding users who leave excellent comments.

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