SEO Optimization Knowledge: What is SEO Search Engine Optimization? iAsk

Search Engine Optimization is a method of improving the natural ranking of a website in relevant search engines by utilizing the search rules of search engines. The purpose of SEO can be understood as: providing an ecological self-marketing solution for the website, enabling the website to occupy a leading position in the industry, and thus gaining brand benefits. SEO includes both off-site SEO and on-site SEO.

SEO refers to the practice of reasonably planning from the perspectives of website structure, content construction, user interaction and communication, and web pages, in order to obtain more free traffic from search engines, so as to make the website more suitable for the indexing principles of search engines. Making a website more suitable for search engine indexing principles is also known as search engine optimization. This not only improves SEO performance but also makes the website-related information displayed in search engines more attractive to users.

SEO is search engine optimization. Simply put, it is to improve a website’s ranking in search engines through website optimization. If you want to achieve better website rankings.

Other answer: SEO search engine optimization refers to adjusting the website to meet the indexing and ranking requirements of search engines through on-site optimization (such as website structure adjustment, website content construction, website code optimization, etc.) and off-site optimization (such as off-site website promotion, website brand building, etc.). It improves keyword rankings in search engines, thereby attracting targeted users to visit the website, gaining free traffic, and generating direct sales or brand promotion.

SEO Optimization Knowledge: What are the steps and techniques of SEO website optimization?

I recommend an article about black hat techniques in SEO. Please take notes and turn it into your own knowledge. Why use black hat methods? Everything is to quickly occupy rankings. Black hat techniques include: building link farms, creating black pages, using shell websites, keyword stuffing, etc.

PR Hijacking

Many people may have heard that the higher the website authority, the better. That is why more and more people attach great importance to Google’s PR promotion. Self-built website owners pursue PR value; higher authority means the website is more trusted.

For example, a new site has a PR value of 0, and an old site has a PR of 6. You can use a 301 redirect to transfer the PR value from the old site to the new one, so the new site quickly gets PR 6. Then you cancel the 301 redirect. Since Google updates periodically, the new site uses this window to gain rankings.

Another method is to directly intrude into the backend of others’ websites and implant code. When the Google spider visits the site, it uses a 301 redirect to your own site, while normal users see the original page. This script is made for Google, and this kind of hijacking is real hijacking.

Hidden Pages / Cloaking

This method follows the same logic: create two versions. One version is for Google, and the other is for ordinary users. When Google crawls, it shows the highly optimized page to the search engine; when users visit, it shows another version.

You may wonder why the page for search engines is optimized while users see a different version. Yes, this method is designed for crawlers. It does not need high-quality content, only keyword arrangement, H tags, page layout, and anchor text links. The page users see may be unintelligible, pseudo-original, and fragmented.

---