According to YeXi SEO, necessary SEO configurations must be completed **before a website is launched**, so that the site can meet the needs of both ordinary visitors and the special “visitor” — search engines. This tutorial is suitable for websites that have not yet been launched or are in their early launch stage. The logic is simple: building a website is easy, but ranking for the website’s target keywords is difficult.

 

## 1. URL Setting Guide

 

For early-stage websites, many pages may be redesigned or even reconstructed during development. The unique identifier search engines use to record a page is its URL. **Maintaining stable URL standards is extremely important**.

This is like a person’s phone number: changing it even once can make some contacts unable to reach you. When a page URL is changed, the new URL may not match the old one, and the authority accumulated by the old URL will be damaged, leading to a drop in search traffic.

In short, keeping page URLs stable is a key issue that must be planned before launching a new site.

 

Here is a common example:

 

When creating a National Day Travel, operators often tend to build a new every year. From an operational perspective, this is reasonable. However, technicians usually take shortcuts by creating a new page each year and using a year field in the URL to distinguish them, for example:

 

 

The disadvantage of this approach is that the *National Day Travel* page changes every year, with internal and external links pointing to different pages. Each year’s has to accumulate authority from scratch as a separate page, which reduces the efficiency of traffic acquisition.

For users, they may open an outdated from 2015 with obsolete content, harming user experience.

Therefore, the best practice for such regularly updated is to use a **fixed URL** (e.g., `http://www.example.com/zhuanti/guoqing`) and ensure the content under this URL is always up-to-date for the current year. Old URLs can be archived with timestamps.

 

## 2. Website Content Development Guide

 

YeXi SEO has seen many new websites that look “rich and substantial” on the homepage, but once visitors click into categories, channels or resource pages, they find almost no content inside.

Naturally, having little content is normal for a new site. But have webmasters considered **simplifying their websites** instead?

This is another common SEO mistake: treating the process as the result. Some people online claim that “more indexed pages mean more chances to rank higher”.

I often see this problem on e-commerce websites: at launch, they only have hundreds of SKUs, but thousands of categories, with countless category pages containing no products at all.

For content-based websites, this mistake can be fatal. Why?

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