SEO Keyword Software Top Pick: Mars System H – Baidu Ranking Software and SEO Keyword Ranking Software. It works really well; I use it too.
Other answer: I advise against using such black-hat SEO tools. When Baidu updates its algorithm, your website will definitely get penalized. The first time is just a warning; the second time your site will be permanently banned. That’s what happened to me before.

SEO Keyword Software Top Pick: Mars System H – The Best SEO Keyword Ranking Tool
Use the Wangdao System for optimization and ranking. With more patience, more time running in the background, and more flexible operation, your chances of success will be higher.

Other answer: First, let’s analyze keywords based on three stages of website development:
1. At the initial stage of building a website, we need to select a keyword to center the site around.

2. After our website keywords start ranking, we analyze why competitors rank higher and what other keywords those high-quality sites target.

3. Once multiple keywords rank, we clarify the goal of the site: which keywords bring more traffic and higher conversion rates. These high-conversion keywords naturally deserve more attention. After all, webmasters build sites to make money.

For more detailed breakdown, there are roughly 11 points:
1. Before building a website, select keywords and expand them. A common method is to enter terms in Baidu’s search box to find related keywords and check competitor pages to judge keyword difficulty.
2. After choosing keywords, analyze your competitors’ keyword strategies.
3. Place target keywords on the homepage.
4. Use secondary target keywords on subdomains or second-level columns.
5. Optimize long-tail keywords on content pages. Long-tail keywords rely on quantity to boost core keywords, like a pyramid gradually building upward to push target keywords to the top.
6. Build target keywords around the main keyword.
7. Great care must be taken when selecting keywords for your own site.
8. Before optimizing a keyword, search it on Baidu to see how many competing pages exist.
9. Analyze how many keywords your site’s authority can support.
10. Analyze top 3 competitors: examine their scale, indexation volume, and content pages. Long-tail keywords usually appear in content pages, so check whether articles are original, pseudo-original, or reposted. The latter two types usually give long-tail keywords low weight.
11. After collecting competitor data, create a competitor analysis sheet.

 

 

### Specific Classification of SEO Keywords
#### Classification by Popularity
1. Hot Keywords: Terms with high search volume, e.g., Honor of Kings.
2. General Keywords: Terms with average search volume, e.g., Chongqing Website Optimization.
3. Cold Keywords: Terms with clear user intent but low search volume, e.g., lock replacement company.

#### Classification by Length
1. Short-tail Keywords: Usually 2–4 characters, e.g., equipment.
2. Long-tail Keywords: Usually more than 4 characters, e.g., machinery and equipment company.

#### Classification by Primary & Secondary
1. Main Keywords: Usually difficult to optimize, often high-competition terms.
2. Supporting Keywords: Relatively easy to rank, usually low-competition terms.

#### Other Classifications
1. General Keywords: Broad terms with huge search volume but unclear intent, often representing an industry or category, e.g., real estate, finance, clothing. Unless you have a large budget and strong resources, these rarely yield good results, so most companies should avoid them.
2. Alias Keywords: Different names for the same thing, e.g., computer / PC, mobile phone / cellphone, mouse / cursor, tomato / love apple. These are especially important for regional and national sites due to regional naming differences.
3. Regional Keywords: City and province names, depending on your product scope.
4. Industry Thesaurus: Terms related to your industry, e.g., mobile phones, trade, commodities, skills.

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