Public Opinion Analysis of the Sun Yat-sen University Kimono Incident: What Are the Dimensions of Current Internet Public Opinion Among College Students? – Baidu Zhidao

College students are open-minded, passionate, proactive, and concerned about current affairs. They pay close attention to major domestic and international events as well as hot social issues online. Social emergencies, trending topics at home and abroad, issues closely related to students, and sensational, distorted or subversive public opinions can easily trigger online public opinion among college students. The characteristics of online public opinion among college students are as follows:

1. Unique Subject of Formation
The subjects generating online public opinion among college students are young university students with highly similar life experiences, knowledge reserves and psychological needs. When online public opinion emerges, they tend to develop a sense of identity and form consistent group opinions. College students are highly curious, show a strong sense of social responsibility, and have a strong desire to express themselves, sometimes even in an extreme way.

College students have a high Internet penetration rate and are willing to express their views online, seeing it as an important way to realize self-worth. Once incited by negative information online, they can easily trigger large-scale public opinion, which may adversely affect their physical and mental health as well as the harmony and stability of universities and society.

2. Diverse Communication Platforms
With the development of the Internet, online public opinion spreads through various platforms including social networking sites, applications, forums and websites, and college students are the main users of these diverse channels. Laptops, tablets and smartphones are widely popular among college students. Social platforms such as Weibo, Qzone and Renren, interactive apps such as QQ, WeChat, Fetion and MSN, as well as university official websites and campus forums, provide technical support for the spread of online public opinion. College students conveniently express their opinions, attitudes and views through these platforms.

3. Diversified Content Expression
The content of online public opinion expressed by college students is diverse and complex, mostly involving campus life, students’ rights and interests, university events and current hot issues, which can easily form public opinion centers. The information shared by college students online includes rumors and gossip as well as family, national and global affairs, such as unpleasant online shopping experiences, changes in university scholarship policies and ethical incidents. Students participate in online public opinion for purposes including opinion exchange, seeking help and emotional catharsis.

4. Rapid Development Speed
College students live in relatively concentrated spaces. Driven by the herd mentality and due to their similar age and interests, they easily focus on shared topics. Young college students are prone to emotional impulses. Especially in the free and convenient online environment, posts, comments and shares expressing opinions and emotions may spread rapidly without careful thinking or in-depth discussion, forming overwhelming one-sided views and triggering online public opinion crises.

Public Opinion Analysis of the Sun Yat-sen University Kimono Incident: Analysis of a High School Chinese Material Composition Topic

First, the beautiful scenery and romantic cherry blossoms inspire imagination.
Second, the cherry blossom is the national flower of Japan.
Third, Wuhan is a heroic city that fought against Japan in the War of Resistance against Japanese Aggression.
Fourth, the kimono represents Japanese culture.
Fifth, the term “always seeing” reflects the awareness of contemporary youth.
Sixth, Japanese youth are greatly puzzled by this.
Seventh, Chinese teachers are left speechless.

Other answer: Hello! Sad… Hope this helps you.

Public Opinion Analysis of the Sun Yat-sen University Kimono Incident: How to Conduct Public Opinion Analysis?

Understanding what public opinion is helps clarify the operational plan for public opinion analysis. So what exactly is public opinion? In fact, online public opinion is short for public opinion conditions. Furthermore, public opinion refers to the overall attitudes, opinions and viewpoints expressed by the public toward various situations, issues and events. Several points should be noted:

First, online public opinion includes positive, neutral and negative public opinion. The crisis public relations we often encounter belong to negative public opinion.

Second, there is a distinction between online and offline public opinion. Online public opinion includes websites, search engines, Tieba, and new media (Zhihu, WeChat, Weibo, blogs). Offline public opinion mainly refers to traditional media such as newspapers, magazines, radio and television. Public opinion in the general sense refers to online public opinion, namely Internet public opinion.

Lesi Public Opinion: Public opinion analysis involves evaluating public opinion incidents and proposing solutions. The workflow of online public opinion can be roughly divided into four stages: detection, tracking, handling and reporting.

For public opinion management at each stage, data mining is conducted through common Internet carriers such as search engines, forums, communities, Tieba and Weibo. For a real public opinion system, it is not just a simple list of information or research on hot news and topics, but focuses on judgment and prediction. Through the accumulation of event databases and model analysis, it forms multi-dimensional analysis from zero to one and from one to many, rising to the research of public psychology and ideology. Its ultimate goal is to provide optimal solutions and address current or potential doubts of clients.

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