Since the advent of the We-Media era, public opinion related to people’s livelihood has seen a high incidence and frequent outbreaks, and the frequency of forestry-related online public opinion incidents has also been on the rise. To properly handle forestry-related online content, eliminate adverse impacts and establish a good image of the Forestry Bureau, how to conduct effective public opinion monitoring and management has become a current challenge for the bureau.

Public Opinion Monitoring

Suggestions on improving public opinion monitoring and management for the Forestry Bureau are as follows:

1. Raise awareness and implement responsibilities for public opinion work

All departments and forest farms shall attach great importance to public opinion monitoring and management, strengthen organizational leadership, clarify the responsibilities of relevant departments, implement timely reporting of public opinion information, follow the principle of “rapid response, fact verification and proper handling”, and conduct timely analysis of online public opinion to ensure the effective implementation of public opinion work.

2. Respond quickly and reply in a timely manner

For online issues involving the conversion of farmland to forests, environmental protection and other fields, we must take the initiative to accept supervision from news media and the public, and respond rapidly to sensational developments. Through publishing articles, issuing statements and other forms of reply, the response shall be targeted, effective and predictable, with full explanation, communication, clarification of contradictions and solutions.

3. Strengthen supervision and management of public opinion

Enhance special monitoring and management of replies and handling by various departments and forest farms, focus on investigating and analyzing problems reflected by netizens, clarify responsibilities and implement measures based on actual conditions. Intensify law enforcement and public opinion supervision, and carry out full-coverage monitoring.

4. Enhance communication and coordination on public opinion monitoring with relevant authorities

By strengthening communication with relevant departments, for inquiries from netizens, especially those involving cross-departmental management, the accountability system of “who is in charge, who is responsible” shall be strictly implemented. Ensure that responsibilities are fulfilled with the cooperation of relevant authorities, and complete the handling of online public opinion within the specified time limit.

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