Recently, Mitong Public Opinion Monitoring has successfully launched a standalone version of the public opinion monitoring system that can be installed on PCs. This is another innovative product of the company following its internet public opinion monitoring system, enterprise competitive intelligence system, and sensitive information monitoring system.

Public Opinion Monitoring

It is understood that with the rapid popularization of the internet, public sentiment online has attracted increasing attention. In particular, the country’s strict regulation of the internet environment has drawn the focus of both governments and enterprises. Various online public opinion services have sprung up, and the application of public opinion monitoring technology has developed rapidly.

Web pages, forums, blogs, Weibo, QQ groups, WeChat, search engines, live search and other online media are all covered. It has become a trend for governments and enterprises to use public opinion and media monitoring and analysis software to obtain relevant information and intelligence to understand public opinion and its trends.

However, for grassroots units, monitoring equipment costing hundreds of thousands or even millions of yuan is quite unaffordable. They expect cost-effective, easy-to-use products on the market that can deliver equally comprehensive and accurate monitoring results.

Mitong Breaks the High Price Barrier in Public Opinion Monitoring and Launches Products for Individual Users

This standalone public opinion monitoring and management system has been patented and protected by the State Intellectual Property Office, and is mainly used for online media monitoring of personal brands and reputations.

“Being practical and useful for customers and creating value is the foundation of our technology’s survival.” More than 80% of internet public opinion incidents target government agencies, enterprises, public institutions, leaders or staff members, many of which involve deliberate fabrication or accidental misinformation. Failure to monitor such content in a timely manner can severely damage personal reputations. Mitong Public Opinion enables leaders of organizations at all levels and public opinion managers to detect the online spread of emergencies and work reports; negative information can be identified within minutes, helping them maintain their reputations.

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