Any Suzhou online marketing expert familiar with the Internet and websites should know that a website is made up of web pages. Whether these are article pages, product pages, or detail pages, they are all web pages in essence. Therefore, website structure refers to the way these pages are organized horizontally and vertically.

For any website, planning the site structure is extremely important, and this is especially true for foreign trade e-commerce websites. E-commerce sites often have thousands of pages as a matter of course, and larger foreign trade stores may even have hundreds of thousands of pages. With such a large number of pages, problems in the structure of a Suzhou online promotion website can lead to catastrophic consequences.

However, you don’t need to worry too much. When it comes to website structure, following two golden rules is enough.

Rule 1: Ensure the website structure is simple and diverse.

Rule 2: Ensure that any page on the site can be reached from the homepage in no more than three clicks.

Both golden rules are very simple. Before explaining them further, let’s look at a failed case that did not follow these rules:

Below is the structure diagram of this poorly designed website:

Experienced professionals will immediately find this structure very messy and problematic:

First, this structure is clearly illogical. Ordinary users will hardly understand the logic behind it. Even if you study it deeply, you may barely figure it out, but the structure is still far too complicated and unconventional.

Second, it lacks flexibility. If you want to add a new product category, you even have to create an entirely new branch starting from the homepage, which is very inconvenient.

Last and most importantly, the page hierarchy is too deep. For most foreign trade e-commerce websites, the highest page authority is concentrated on the homepage and then distributed to other pages level by level. Pages closer to the homepage receive more authority, while deeply buried pages get almost none.

For this reason, the golden rule requires that no page should be more than three clicks away from the homepage.

Tip: If you find your website structure problematic after reading this article, do not rush to modify it. Before making changes, you must first set up URL redirects. This ensures that the authority and traffic of the original pages are perfectly transferred to the new pages.

 

 

After reviewing the failed case, let’s look at a successful example:

For foreign trade e-commerce websites, the most important pages are undoubtedly product pages and product category pages. To ensure these pages get enough authority, we must keep them as close to the homepage as possible.

In fact, this not only helps Google better understand and index our website, but a clear and simple structure also brings great convenience to customers. Take the website PetSmart, for example, which has over 100,000 pages. Yet if you want to find a simple product like a dog food bowl, you only need three clicks.

You just click Dog on the homepage, then Bowls & Feeders, and then you can choose your product.

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