In the broad sense of ASO, keyword weight is an unavoidable factor. The keywords here refer to the coverage achieved by revising within 100 characters and submitting different keyword versions. Of course, keywords in the subtitle cannot be ignored. Generally speaking, keyword weight reflects market share and orientation, indicating its importance and authority in ASO.

We usually directly link keyword weight to keyword ranking, but in fact, keyword weight is not the same as keyword ranking. Naturally, the higher the organic ranking, the higher the weight. How is keyword weight determined? Below we discuss the issue of keyword weight based on tests of certain products.

We hope this will provide some help for your ASO optimization.
The weight of subtitles is higher than that of keywords: in job recruitment ads, the Excel ad subtitle carries high weight even if it also appears in keywords.

Although the eight characters “job, recruitment, job hunting” are not included, the term “recruitment” can maintain a stable ranking around 34 in terms of marketing performance, while organic rankings for “apply for a job” and “job hunting” stay around 5 with relatively stable positions. In addition, through 51job, the terms covered in the subtitle can be moderately promoted.

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