Build separate websites for different languages and target countries. For example, use a Chinese domain and a server in China for the Chinese site; use a .com domain and a server in Canada for the English site; use a .com domain and a server in South Korea for the Japanese site; use a .kr domain and a server in South Korea for the Korean site, and so on. The advantage of this approach is that it helps both users and Google distinguish the language and regional targeting of the website. It also helps with the integration of keyword rankings and allows flexible management of detailed layouts for different sites. However, the disadvantage is that the cost of developing, maintaining, and promoting separate sites is relatively high.

 

Create subdomains under the main domain for different languages. For example, if the main Chinese domain is a.com, the English version can be en.a.com and the French version fr.a.com. The advantage is that subdomains can inherit part of the main domain’s authority. As the main domain gains authority, subdomains also improve. In addition, different subdomains can be hosted on servers in different countries for better localization. The drawback is similar to the first method: each subdomain is almost like an independent site and must be promoted separately.

 

Use subdirectories under the main domain for different languages. For example, with the main Chinese domain a.com, the English version can be a.com/en and the French version a.com/fr. The benefit is that subdirectories inherit the full authority of the main domain, and all language versions belong to the same site, so only one website needs to be promoted. This is why most small and medium-sized enterprises choose this method. The downside is that different language versions cannot be hosted on servers in different countries, resulting in weaker regional localization.

 

 

Shanghai SEO Consultant

 

Multilingual SEO website optimization also requires considering the impact of linguistic habits in different countries on SEO performance. Although directly translating Chinese content into other languages and publishing it has no obvious negative effects, results will be compromised if the language customs and user habits of each target country are ignored.

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