“How to Do Website Optimization by Yourself” As an SEO professional
Backlinks built on some small platforms are of low quality, while it is not easy to build backlinks on large platforms — because enterprise websites that have only been established for a few months usually have low domain authority.
SEO Website Optimization
I have checked your website; it is a corporate site mainly focused on keyword optimization. However, some internal URLs have redirects.
Your on-site optimization still needs improvement. I recommend creating a custom 404 page. Also, the non-www version of your domain has more indexed pages, so you should set up a 301 redirect. With these changes, you should see better rankings soon. If possible, I also suggest making your URLs static.
For more refined optimization, consider setting up a robots.txt file. There is a noticeable difference between using robots.txt and not using it. Please note the difference: when creating robots.txt, be extremely careful not to write the rules incorrectly. Many webmasters have ended up with zero indexed pages due to reversed rules. Wish you better results, keep it up!
Other answer: 101 Methods to Quickly Build Backlinks for SEO
SEO Optimization
1) Are backlinks still important for rankings over time?
Yes — backlinks remain the most crucial factor for SEO in the foreseeable future.
2) When will link popularity be devalued and replaced by other algorithm factors that are less troublesome for webmasters?
Link popularity will not be devalued in search engine algorithms until the Semantic Web arrives, or until HTTP is replaced by another protocol. Links remain the basic connections and relationships on the Internet. For computer programs, they are still the simplest way to judge the importance and credibility of a webpage, at least for now.
Search algorithms are already evolving. Google’s algorithm has become more refined and intelligent; many low-value links are devalued, while trusted links carry higher weight. Trust from links is verified through user data, domain age, and other hard-to-manipulate factors. Make no mistake: valuable links are still the key to ranking, especially on Google, MSN, and Yahoo!.
71 Effective Ways to Build Links
1. Create a list of “101 ways to XXX”. Such content is often cited and becomes authoritative, making it hard for people not to link to it.
2. Write an article titled “10 Tips to Help You XXX”. It is very easy to get links this way.
3. Compile a complete reference list on a specific topic.
4. Summarize the top 10 myths in a topic or industry.
5. List industry experts. If you impress them or present your project professionally, they may link to your site or acknowledge you.
6. Write content in simple, easy-to-understand language so more people can read and share it.
7. Minimize grammar and spelling errors, especially if you want authoritative sites to link to you.
8. Include easy-to-find privacy policy and about-us pages to build trust. Adding your photo may also help establish authority.
Using Paid Search as a Link-Building Tool
9. Buy traffic through paid search ads.
Targeted traffic brings visitors and brand exposure. People who visit your site from any channel may link to you.
10. Publish articles on platforms such as EzineArticles, GoArticles, and iSnare. These article sites often rank well and drive high-quality traffic.
11. Submit articles to industry news websites.
12. Distribute press releases. Write them professionally and send personalized emails to selected journalists and bloggers. Submit to PRWeb, PRLeap, etc.
13. Follow up with those who published your articles or news and offer exclusive content.
14. Exchange articles with other webmasters.
15. Email friends when important related news comes up, ask for their opinions, and request a citation if useful.
16. Write about companies that feature news about themselves; they may link back to your page.
17. Conduct surveys that make people feel valued. They will often promote you for free.
Directories, Voting, and Social Bookmarking
18. Submit your site to open directories and other free inclusion directories.
19. Submit to quality paid directories.
20. Build your own vertical directory in your field and link to your own site.
21. Tag your content on sites like Del.icio.us.
22. Ask friends to bookmark your high-quality content.
23. Create original content on trending topics to gain visibility on voting sites.
Local and Business Links
24. Join the Better Business Bureau.
25. Get a link from the local chamber of commerce.
26. Submit your site to relevant city and government resource websites.
27. List your site on local library websites.
28. Ask manufacturers, retailers, or business partners to link to you.
29. Build relationships with non-competing companies in the same field and exchange links.
30. Launch an affiliate program.
31. Use Craigslist for affordable or free classified ads.
32. Answer questions on Yahoo! Answers with relevant links.
33. Participate in Google Groups and include relevant links.
34. Create a Wikipedia page about your company if reputable.
35. Build a page on Squidoo to position yourself as an industry expert.
36. Submit articles to Digg; authority from these links may pass to your profile page.
Shanghai High-New Tech Enterprise
Mitong GEO
Mitong PR Release
Mitong OM
中文
English