In website improvement, to increase the website’s authority, besides external links, building internal links is also indispensable. Internal links are often the slow bottleneck for gaining authority, so I will share how to properly build internal links to improve website authority.

To achieve quick results when promoting websites, webmasters often create many interlinked external links in a wheel-chain structure to boost authority. Similarly, internal pages also need to be connected to each other. After visitors finish reading one page, there should be links leading to the next page to avoid dead ends. This is why we usually see buttons such as “Related Articles”, “Previous Page” and “Next Page” at the top of internal pages. This practice deepens the link structure, strengthens the necessary authority transfer among internal pages, and thereby improves the overall internal linking structure.

The key to making spiders stay longer on your site is to make the site more crawlable. At this point, you need to create a site map, preferably in both HTML and XML formats. Tencent spiders cannot crawl your site layer by layer endlessly. If your website structure is not sufficiently crawlable, spiders will not have the patience to crawl page by page. With a site map, spiders can stay longer on the website and increase the indexing volume, making promotion more effective. Good methods yield twice the result with half the effort; without proper methods, you can only proceed step by step in the conventional way.

It is considered highly important to first build a good website navigation, which helps visitors quickly find the sections they care about. Excellent navigation must be simple and clear, and images should be avoided as they may mislead visitors. For larger websites, in addition to the main navigation, secondary navigation and breadcrumb navigation can be added. This greatly improves user experience, enhances the effect of online promotion, and increases website authority.

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