SEO Tutorial 1: Wish I Had Seen This Earlier
Many learners like to look for tutorials online, and this eagerness to learn is worth encouraging. Unfortunately, most of them feel confused after reading those tutorials. Even if they think they have learned something, it turns out to be useless. Why? Because most popular entry-level tutorials online are basically outdated and worthless now.
Search engine algorithms keep updating, but the tutorials available online mostly show strategies for old algorithms. So do not trust those widely spread online tutorials, as they can easily mislead you. If you want to learn the latest entry-level SEO tutorials, systematic knowledge and methods to become a real expert:

 

SEO Tutorial 2: How to Operate Under the New SEO Rules
1. The Game Has Changed – Three Dimensions of SEO
First, understand SEO from an operational perspective. Our topic is SEO 2.0. In the past, SEO focused heavily on links and keyword rankings, but methods have completely changed in the past two years. We are facing growing challenges and increasingly complex external factors. To run a successful website today, focus on the following three aspects: business goals, market demand, and competitive situation.
Business goals are a must. SEO usually has phased indicators. Besides basic conditions, we also need to understand market demand, because different demands require different operation methods, bring different opportunities, and help us form differentiated competitive strategies.
With these three dimensions, we will have a clear picture of the SEO situation, making our operations much easier.

 

2. Preventing SEO Risks – The Triangle of Search Marketing
It is simple: the relationship between websites, visitors, and search engines. After understanding this triangular structure, we need to learn the rules and mechanisms of search engines.
Only by knowing the rules can we avoid mistakes. Especially for large websites, risk prevention comes before goals. In the search engine and SEO industry, there is no chance to start over, so we must prevent risks first. Understand search engine indexing, ranking, and penalties, follow the rules, and avoid risks reasonably.

 

3. Behavioral Characteristics of Visitors
After learning the rules of search engines, we need to analyze how visitors behave when browsing search results. As shown in the chart: when visitors view search results, 30% of their attention goes to the title, 44% to the description, 21% to the URL path. You may wonder what the remaining 5% is for.
By studying search engine rules and visitors’ psychological behavior, we can build a reasonable optimization model for our website.
Here is how users enter and navigate a website through several steps.

 

4. Support from Correct Concepts – SEO Framework
There is a simple and intuitive diagram. Extended from the previous chart, for SEO, we consider four dimensions: keywords, external links, content, and code.
Understanding the SEO knowledge system is not enough. We also need correct concepts to support reasonable operations. So correct concepts come first; they reflect our mindset and values, which directly guide our actions.
This is the outline of SEO techniques, which many people are familiar with, so I will not elaborate further.

 

SEO Tutorial 3: Building an Excellent SEO Manager
1. What Abilities Are Required for SEO
– Execution Ability
Even if we understand the rules, support systems, and visitors’ psychology, and have excellent SEO strategies, there is no guarantee of website performance without strong execution.
– Influence, Judgment, Drive, and Unauthorized Leadership
Influence means persuading others to cooperate. Without it, even the best strategies are useless.
With judgment and influence, we need drive to achieve goals. Drive means being results-oriented and not satisfied with the status quo.
Unauthorized leadership matters in large websites, where many tasks lack formal authorization. A successful SEO manager should achieve goals through influence, judgment, drive, and communication even without clear authorization.

 

2. Daily Work of an SEO Manager
(1) Back to daily work: what should an excellent SEO professional do every day? First, think and make reasonable and effective plans. Then assign tasks, including resource allocation and risk control. After task distribution, coach teammates to reach goals together. During coaching, sign off on phased goals and documents to confirm completion. An SEO manager should consider these five dimensions, starting with thinking.

 

(2) With plans and tasks set, we need to seek balance for project success, because some risks are unpredictable. SEO work is carried out project by project, which is less flexible than small websites. So when launching a project, we first define its scope…

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